Association Leaders and the Analytical Mindset
Debbie King, Wayne Eckerson, Bryan Kelly
Association leaders today have more decisions to make and less time to make them. Coaching your team on how to embrace the analytical mindset and make evidence-based decisions quickly and confidently will be critical for your association and your career. An analytical mindset includes asking powerful questions and communicating clearly (internally and externally) in a way that is designed to ensure shared understanding toward the common goal of adding value. Analytical leaders understand context, culture, and strategy in addition to data. In this fast-paced session, thought leader Wayne Eckerson will share wisdom from his book Secrets of Analytical Leaders in an informative interview with Debbie King, CEO of Association Analytics. Come along to learn practical steps for how to be a role model for effective decision-making in your organization.
The buzz is unmistakable. The next technological wave is beginning to crest and blockchain is leading the way. Advocates claim it will revolutionize trust on the internet and, counterintuitively, lead to more privacy for individuals. Detractors have concerns about misuse, security, and what the overall socioeconomic impact may be of blockchain being deployed at scale. We’ll talk about what blockchain is and how the technology works, discuss how it’s going to affect the association industry, and provide a roadmap for associations to use as they begin to help their members prepare for the impacts of this disruptive technology on their industries and professions.
Building a Culture of Foresight in Your Association
Sue Pine, Hannes Combest, Sharon Moss, Lesleigh Campanale
Board members must ensure that their association weathers the changing landscape and evolves into its own bright future. Association professionals need resources and skills to guide these dynamic conversations. The ASAE Foundation’s new research program is designed to help association leaders handle these challenges. The Foundation’s ForesightWorks initiative provides key information on current business, social, political, economic, global, and association trends and empowers leaders to create a culture of foresight within their organizations...
Member satisfaction increases by 23% when members view your association as an early technology adopter. And personalization is essential to delivering better experiences, however, only 33 percent of members believe they receive personalized content. There is a growing expectation from members that organizations use their information to provide more personalized interactions based on preferences and past behaviors. As technologies improve, there are now more opportunities to deliver personalized, relevant experiences at scale. In this session, we will discuss real-world association examples of using technology and predictive analytics to take your member’s experience to a new level.
Facing - And Embracing - The Future of Learning
Amanda Beckner, Josh Goldman, Jeff Cobb, Celisa Steele
In this session we'll explore key trends in the rapidly evolving market for lifelong learning and their implications for trade and professional associations. We’ll consider how technology is transforming areas like workforce and career development and the role approaches like microlearning and microcredentialing will play in association business models going forward. Participants will leave with big, but actionable ideas for taking their learning programs into the future.