SURGE Optimism 2018 - Day 3

12-1PM EST

Understanding Human Behavior to Unlock Potential

Dan Ariely


What makes us do the things we do? Taking examples from both professional and personal life, scholar and author Dan Ariely shares his wisdom about irrationality and the human mind. Ariely will talk about the personal and professional experiences that led him to the study of this strand of behavioral psychology, then flesh out his research with real-life examples. Tune into this session to learn more about the factors that impact how we make decisions, handle distractions and exercise willpower.


Approaches For Human-Centered Design In Technology Initiatives

Amy Burke, Emily Hendershot, Gordon Withers, Harry Rothmann


Human-centered design, a product development methodology that puts people first, has the ability to increase successful outcomes for any association’s technology initiative. In this session, our panel will focus on human-centered design’s four stages: user research, ideation, iteration, and implementation. With real-life association experiences of excelling or struggling with a technology project, you will leave this session with actionable tactics and insights to help you and your organization adopt this approach.


Revamp To Revitalize and Grow

Addy Kujawa, Angela McMillan, Danielle Duran Baron, Mary Byers


Complacency is the enemy of associations. Find out how three association executives refused to fall into the complacency trap by revamping how they design their meetings, hire, communicate, and how they approach diversity and inclusion, among other things. You’ll learn the process they followed to revamp, what happened as a result, and how to create a revamp map you can use in your own association. From a more diverse speaker lineup to an effective ambassador program to a meeting that’s grown 75% in three years, you’ll see how revamping can mean revitalizing for your organization.


A Glimpse Into the Future of Global Associations

Florence Bindelle,  Kevin Ordonez,  John Peacock, Octavio "Bobby" Peralta, Jeffers Miruka, John Peacock, Sherry Budziak


In the last session of SURGE Optimism, representatives from the frontlines of the association community across the world will share a social and economic snapshot of each region. Tuning in from Southeast Asia, the United States, Europe, Africa, and Australia, this update will provide an overview of the association activities making waves in each locality. What unites us and distinguishes us as association professionals on different continents? What can we learn from each other? How can we build a worldwide association movement to strengthen our industries and society as a whole? In a virtual world, let's think international.