SURGE Optimism 2018 - Day 1

12-1PM EST

The Future of Work is Here

Lisa Campo, Liz Icenogle, Adrienne Bryant, Cecilia Sepp

In the gig economy, virtual workspaces are our present and future. The panel, composed of all association professionals with different types of remote working experiences, address the Future of Work using personal anecdotes and scientific studies. They discuss how to create a culture among remote workers, the necessity of self-discipline and routine, and how "work-life balance" is both important-- and a misleading term-- to people who work remotely.


Creating A Culture of Success

Rhea Steele, Mike Moss, Sarah Sladek, Kathija "Kat" Mohammed.


More than ever, associations are being challenged to sustain amidst disruption and to help their member companies do the same. Labor shortages and retirement waves are threatening the stability of organizations -- even entire industries. As a result, leaders must prioritize the development of positive workplace cultures and employee engagement initiatives, but research indicates this has been easier said than done.  

Join us to learn more about what it takes to foster a culture of success within your workforce. The panel will explore how to define, measure, and manage a culture capable of inspiring team-building and fostering engagement and community. You will hear creative strategies and best practices designed to offer the best workplace for you and your employees, and better serve the changing needs of your industry's employers.


Content Strategy and Designing for Relevance

Carrie Hane, Dave Martin, Hilary Marsh


Content is how associations’ work is manifested in the world. It's how members learn about, engage with and and use an association’s offerings. This session will cover three factors that help make sure content is effective:

It is created in a way that highlights its relevance
It is structured so it can be reused and highlighted
It is marketed so the audience knows about it

This session will cover each of these topics in more detail, with real-life lessons and stories from three speakers with deep expertise.


Busting the 7 Myths of Entrepreneurship in Associations

Barbara Byrd Keenan, Dennis Sadler, Emilio Arocho, Meena Dayak


Entrepreneurship: just for for-profits, or an opportunity for associations? A skill that stays at the top of the hierarchy, or a way to empower every department? Relentless risk-taking or calculated experiments?

This session will push you to rethink everything you thought you knew about entrepreneurial thinking in the association space. Four speakers will bust common myths about entrepreneurship one by one, covering topics including the role of volunteers, culture change and external competition. By the end, you will be prepared and excited to transform your organization with a business-focused mindset.